shubhankarchakraborty.com

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Performance Marketing & Business Analytics Specialist

Turning Marketing Data into Business Growth

I help businesses scale through performance marketing, advanced analytics, and data-driven decision making that maximize ROI and drive measurable results.
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performance marketing

SEO & Organic Growth

Paid Campaigns (Google & Meta Ads)

Marketing Analytics

  • Data-Driven Campaign Strategy
  • Conversion & Funnel Optimization
  • Marketing Analytics & Reporting
  • Attribution & Performance Insights
  • ROI Optimization & Scalable Growth

Performance Marketing & Business Analytics Specialist

Turning Marketing Data into Business Growth

I help businesses scale through performance marketing, advanced analytics, and data-driven decision making that maximize ROI and drive measurable results.

performance marketing

SEO & Organic Growth

Paid Campaigns (Google & Meta Ads)

Marketing Analytics

  • Data-Driven Campaign Strategy
  • Conversion & Funnel Optimization
  • Marketing Analytics & Reporting
  • Attribution & Performance Insights
  • ROI Optimization & Scalable Growth

Meta Ads

  • ROAS 4.71

Google Ads

  • ROAS 4.71

Conversions

  • 8.7K

Tools i Work With

Google Analytics
google-search-console
Tag Manager
Google Ads
meta
Looker Studio
Semrush
ahref

FOCUSED ON

Strategy, Analytics & Execution for Measurable Business Growth

Monthly AdSpend managed
$ 0 K+
ROI Imporovement
0 %+
Years Experience
0 +
Years Experience
0 +

About Us

Hi, I'm Shubhankar Chakraborty

Results-oriented Performance Marketing and Business Analytics professional with 5+ years of experience in customer acquisition, marketing analytics, campaign optimization, and revenue growth.

I combine data, strategy, and creativity to deliver measurable business impact through performance marketing and advanced analytics.

MBA in Business Analytics (Pursuing)

M.Sc. in Digital Marketing

B.Sc. in Geography

About Us

Hi, I'm Shubhankar Chakraborty

Results-oriented Performance Marketing and Business Analytics professional with 5+ years of experience in customer acquisition, marketing analytics, campaign optimization, and revenue growth.

I combine data, strategy, and creativity to deliver measurable business impact through performance marketing and advanced analytics.

MBA in Business Analytics (Pursuing)

M.Sc. in Digital Marketing

B.Sc. in Geography

What I Do

Services I Offer

Performance Marketing

Google Ads, Meta Ads, Performance Max, Shopping Ads, YouTube Ads and full-funnel campaign management.

Marketing Analytics

GA4, GTM, Attribution Analysis, Conversion Tracking, Dashboarding and advanced reporting with Looker Studio.

Business Analytics

Data analysis, KPI frameworks, market research, customer insights and data visualization for decision making.

SEO & Organic Growth

Technical SEO, content strategy. competitor analysis and organic growth to improve visibility & conversions.

CRO & Customer Acquisition

Landing page optimization, funnel analysis, customer journey mapping and conversion rate improvement.

KEY ACHIEVEMENTS

Delivering Measurable Impact

Revenue Growth
0 %

DeepSleepOverland

Through performance-driven Google Ads optimization.
Revenue Growth Within One Month
0 %

AudioCityUSA

Through strategic campaign restructuring and budget allocation.
Organic Traffic Growth
0 %

RightAid

Through data-driven SEO strategy and execution.
Monthly Advertising Budget Managed
$ 0 +
Across Google & Meta platforms driving scalable business growth.

Professional Journey

Work Experience

Digital Marketing Expert

  • TechValley India Pvt. Ltd.
  • Sep 2022-Present
  • Managed $190K monthly ad spend across Google & Meta.
  • Improved ROI by 50%+ through data- driven optimization.
  • Built 30+ CAPI integrations and 20+ enhanced conversion projects.

Senior SEO Executive

  • Bellovista Technology Pvt. Ltd.
  • Sep 2021-Aug 2022
  •  Increased organic traffic by 200%+ achieving 20,000+ monthly visitors.
  • Improved search visibility through technical SEO and content strategy.

Digital Marketing Expert

  • Lensel Web
  • Jan 2021-Aug 2021
  • .Executed SEO, paid ads and content marketing for multiple clients.
  • Assisted in KPI tracking, reporting and performance optimization.

Skills & Tools

Technologies I Use

Feature Case Studies

My Recent Work

Google Ads

183% Revenue Growth for DeepSleepOverland

View All Cases

Performance Marketing

62.5% Revenue Growth for AudioCityUSA

View All Cases

SEO

224.48% Organic Growth for RightAid

View All Cases

What I'm Focused On

Research & Learning

Marketing Mix Modeling (MMM)

Attribution Modeling

Marketing Analytics

Business Analytics

Generative Al

Agentic Al