Performance Marketing & Business Analytics Specialist
Turning Marketing Data into Business Growth
I help businesses scale through performance marketing, advanced analytics, and data-driven decision making that maximize ROI and drive measurable results.
performance marketing
SEO & Organic Growth
Paid Campaigns (Google & Meta Ads)
Marketing Analytics
Users
Conversions
Cost / Cov.
Meta Ads
- ROAS 4.71
Google Ads
- ROAS 4.71
Conversions
- 8.7K
Performance Marketing & Business Analytics Specialist
Turning Marketing Data into Business Growth
I help businesses scale through performance marketing, advanced analytics, and data-driven decision making that maximize ROI and drive measurable results.
performance marketing
SEO & Organic Growth
Paid Campaigns (Google & Meta Ads)
Marketing Analytics
- Data-Driven Campaign Strategy
- Conversion & Funnel Optimization
- Marketing Analytics & Reporting
- Attribution & Performance Insights
- ROI Optimization & Scalable Growth
Meta Ads
- ROAS 4.71
Google Ads
- ROAS 4.71
Conversions
- 8.7K
Tools i Work With
FOCUSED ON
Strategy, Analytics & Execution for Measurable Business Growth
About Us
Hi, I'm Shubhankar Chakraborty
Results-oriented Performance Marketing and Business Analytics professional with 5+ years of experience in customer acquisition, marketing analytics, campaign optimization, and revenue growth.
I combine data, strategy, and creativity to deliver measurable business impact through performance marketing and advanced analytics.
MBA in Business Analytics (Pursuing)
M.Sc. in Digital Marketing
B.Sc. in Geography
About Us
Hi, I'm Shubhankar Chakraborty
Results-oriented Performance Marketing and Business Analytics professional with 5+ years of experience in customer acquisition, marketing analytics, campaign optimization, and revenue growth.
I combine data, strategy, and creativity to deliver measurable business impact through performance marketing and advanced analytics.
MBA in Business Analytics (Pursuing)
M.Sc. in Digital Marketing
B.Sc. in Geography
What I Do
Services I Offer
Performance Marketing
Google Ads, Meta Ads, Performance Max, Shopping Ads, YouTube Ads and full-funnel campaign management.
Marketing Analytics
GA4, GTM, Attribution Analysis, Conversion Tracking, Dashboarding and advanced reporting with Looker Studio.
Business Analytics
Data analysis, KPI frameworks, market research, customer insights and data visualization for decision making.
SEO & Organic Growth
Technical SEO, content strategy. competitor analysis and organic growth to improve visibility & conversions.
CRO & Customer Acquisition
Landing page optimization, funnel analysis, customer journey mapping and conversion rate improvement.
KEY ACHIEVEMENTS
Delivering Measurable Impact
DeepSleepOverland
AudioCityUSA
RightAid
Professional Journey
Work Experience
Digital Marketing Expert
- TechValley India Pvt. Ltd.
- Sep 2022-Present
- Managed $190K monthly ad spend across Google & Meta.
- Improved ROI by 50%+ through data- driven optimization.
- Built 30+ CAPI integrations and 20+ enhanced conversion projects.
Senior SEO Executive
- Bellovista Technology Pvt. Ltd.
- Sep 2021-Aug 2022
- Increased organic traffic by 200%+ achieving 20,000+ monthly visitors.
- Improved search visibility through technical SEO and content strategy.
Digital Marketing Expert
- Lensel Web
- Jan 2021-Aug 2021
- .Executed SEO, paid ads and content marketing for multiple clients.
- Assisted in KPI tracking, reporting and performance optimization.
Skills & Tools
Technologies I Use
Feature Case Studies
My Recent Work
Google Ads
183% Revenue Growth for DeepSleepOverland
Performance Marketing
62.5% Revenue Growth for AudioCityUSA
SEO
224.48% Organic Growth for RightAid
What I'm Focused On
Research & Learning
Marketing Mix Modeling (MMM)
Attribution Modeling
Marketing Analytics
Business Analytics
Generative Al
